Bloomberg has announced it will launching a new 24/7 global news network on Twitter, according Telecompaper. TicToc by Bloomberg will be an interactive platform, built for social media and consumable on any device, Coverage will focus on general interest news worldwide. TicToc by Bloomberg will feature a mix of live video and reporting from Bloomberg, and breaking news content from consumers, curated and verified by Bloomberg editors with a real-time distillation of the related conversation on Twitter.
Seven sponsors have signed on as the Founding Partners of TicToc by Bloomberg: AT&T Business, CA Technologies, CME Group, Goldman Sachs, INFINITI, SAS, TD Ameritrade. TicToc by Bloomberg will feature branded native content and unique integrations woven into the video programming, created by Bloomberg in partnership with each sponsor.