.

The European cable industry grew by 4 percent in 2016 to EUR 23.5 billion, according to the latest findings from the European Broadband Cable Yearbook from IHS Markit and Cable Europe, the European cable trade association, according Telecompaper. A total of 65.1 million homes in Europe used cable services, equal to 30.5 percent of all TV households at the end of 2016. 
 
Broadband has been the main growth driver for the sector and increased to 34 percent of Western European cable operator revenue. Germany remained the largest EU market, with over three times more unique cable homes than the next biggest markets — Romania, the UK and Poland, each of which had just over 5 million unique subscribers, compared to Germany’s 18.6 million.
 
Investments in network upgrades and advanced platforms are helping to increase ARPU and revenues and should support further growth in the coming years, the report found. This includes upgrades to faster broadband speeds under Docsis 3.0 and 3.1, providing more out-of-home Wi-Fi services, and spending on more content, such as Liberty Global's distribution deal with Netflix. More Ultra HD services are also expected in the near future.