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Facebook announced plans to change the way it sells advertising and to start booking revenues locally, where the sale takes place, rather than at its international headquarters in Ireland, according Telecompaper. The move follows pressure from several European governments for the social network to start paying local income and value-added taxes on the services it sells. 
 
Facebook said it would move to a local selling structure in countries where it has an office to support sales to local advertisers. As a result, advertising revenue generated by its local teams will no longer be recorded in Dublin, but will instead be recorded by its local company in that country.
 
The move should "provide more transparency to governments and policy makers around the world who have called for greater visibility over the revenue associated with locally supported sales in their countries", Facebook said in a statement.
 
The changes will start rolling out in 2018. Facebook was careful to note that the new system would only apply in places where it already has a local office, and "this is a large undertaking that will require significant resources to implement around the world". The company expects to complete the process by the first half of 2019.
 
Dublin will remain the site of its international headquarters. 
 
Facebook made an initial move towards more local accounting already in 2016, in the UK. Facebook started billing customers in the UK from its local subsidiary, rather than through Ireland, a move that resulted in an increased tax bill for the company in the UK.