UPC Romania and Mastercard launched a campaign named 'Pay in My UPC with Mastercard or Maestro' whose aim is to encourage UPC customers to pay their bills electronically, according Telecompaper. For the first bill paid through a My UPC account with a MasterCard or Maestro card, UPC customers are rewarded with 10 percent of their total invoice amount. Also, those who activate the 'Pay on time' option by registering their card in the recurring payments system will receive 10 percent of the total value of their first three automated bills. The campaign will run until 20 June and is available to all the customers who have a My UPC account and an active electronic invoice option.