Page 5 - 2014_MMU_Smartphones-and-Mobile-Money-The-Next-Generation-of-Digital-Financial-Inclusion_Web
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MOBILE MONEY FOR THE UNBANKED SMARTPHONES & MOBILE MONEY: THE NEXT GENERATION OF DIGITAL FINANCIAL INCLUSION
PROJECTED SMARTPHONE PENETRATION GROWTH (2017) 10
FROM 19% TO 32%,
OR A 1.7-FOLD INCREASE
FROM 20% TO 44%,
OR A 2.2-FOLD INCREASE
FROM 4% TO 20%, OR A 5-FOLD INCREASE
0X 1.3X 2.5X 3.8X 5.0X
GLOBAL 4G-LTE CONNECTIONS
GLOBAL AVERAGE LATIN AMERICA SUB-SAHARAN AFRICA WILL COME FROM DEVELOPING
REGIONS BY 2020
Thus, the landscape of smartphone adoption is set to change dramatically over the next five years. While far from ubiquitous smart-
phone penetration, adoption will further accelerate over the following five years, likely at a much faster rate than the period prior. It is
also important to highlight that mobile internet access does not necessarily require smartphones, meaning mobile data penetration is
much higher than smartphone penetration. 11
10. Note: Projected growth rates cover the 2012-2017 period, with the exception of data from Latin America. Latin American growth rates cover the 2013-2017 period. Source: GSMA Intelligence, 2013
11. GSMA Intelligence estimates that 31% of mobile internet subscribers in China access mobile internet services via non-mobile broadband networks (i.e., 2G), adding up to around 155 million subscribers
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PROJECTED SMARTPHONE PENETRATION GROWTH (2017) 10
FROM 19% TO 32%,
OR A 1.7-FOLD INCREASE
FROM 20% TO 44%,
OR A 2.2-FOLD INCREASE
FROM 4% TO 20%, OR A 5-FOLD INCREASE
0X 1.3X 2.5X 3.8X 5.0X
GLOBAL 4G-LTE CONNECTIONS
GLOBAL AVERAGE LATIN AMERICA SUB-SAHARAN AFRICA WILL COME FROM DEVELOPING
REGIONS BY 2020
Thus, the landscape of smartphone adoption is set to change dramatically over the next five years. While far from ubiquitous smart-
phone penetration, adoption will further accelerate over the following five years, likely at a much faster rate than the period prior. It is
also important to highlight that mobile internet access does not necessarily require smartphones, meaning mobile data penetration is
much higher than smartphone penetration. 11
10. Note: Projected growth rates cover the 2012-2017 period, with the exception of data from Latin America. Latin American growth rates cover the 2013-2017 period. Source: GSMA Intelligence, 2013
11. GSMA Intelligence estimates that 31% of mobile internet subscribers in China access mobile internet services via non-mobile broadband networks (i.e., 2G), adding up to around 155 million subscribers
5
